This brand came to life after a deeply emotional experience. Following the tragic events of October 7th, I felt a strong pull to return to Israel—to be there, to support its people, and to reconnect with the land during such a challenging time. Before heading back home, I had a moment of clarity. I realized I wanted to carry a piece of Israel with me—something meaningful, something I could hold close. That’s where the idea for Bity was born.I wanted to create jewelry that feels special—not just beautiful to wear, but meaningful to own. Each piece is inspired by Israel’s strength, resilience, and spirit and is designed to be timeless, stylish, and easy to wear every day.